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"original":"<div class=\"fs-h grey-text ff-default\"><time content=\"2016-12-12T20:00:00Z\" datetime=\"2016-12-12 20:00:00\" itemprop=\"datePublished\">December 12, 2016 <\/time> 6 min read<\/div> <div class=\"fs-k grey-text light gutter-top\">Opinions expressed by <em>Entrepreneur<\/em> contributors are their own.<\/div> <p>From a buzzword to a mainstay, content marketing has risen to stake its claim as one of the best",
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"alt":"<div class='fs-h grey-text ff-default'><time content='2016-12-12T20:00:00Z' datetime='2016-12-12 20:00:00' itemprop='datePublished'>December 12, 2016 <\/time> 6 min read<\/div> <div class='fs-k grey-text light gutter-top'>Opinions expressed by <em>Entrepreneur<\/em> contributors are their own.<\/div> <p>From a buzzword to a main stay, content marketing has risen to stake its claim as one of the best in the world.",
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"original":"No, the problem seems to be that business owners aren't ignoring content marketing; they just don't know what it is.&nbsp;According to the&nbsp;<a href=\"http:\/\/contentmarketinginstitute.com\/\" rel=\"nofollow\" target=\"_blank\">Content Marketing Institute<\/a>;&nbsp;<em>Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire",
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"alt":"No, the problem seems to be that business owners do not ignore content marketing; they simply do not know what it is.&nbsp;According to the&nbsp;<a href=\"http:\/\/content marketinginstitute.com\/\"rel=\"nofollow\" target=\"_blank\">Content Marketing Institute<\/a>;&nbsp;<em>Content marketing is the process of creating and distributing relevant and valuable content for attracting, acquiring and distributing relevant content.",
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"original":"One answer may be that they don't understand it.<\/p> <p>And here I have an explanation.",
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"alt":"One answer might be that they don't understand it.<\/p><p> And I've got an explanation here.",
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"original":"To keep things simple,&nbsp;I like to say that content marketing is just good old storytelling.",
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"original":"Make that storytelling to a targeted audience,&nbsp;with a precise purpose:&nbsp;to convert your audience members into customers.<\/p> <p>Here are a few reasons why smart business owners should stop stalling, put a blog on their sites&nbsp;and start investing in credible content marketing efforts.<\/p> <h2><strong>1.<\/strong>&nbsp;<strong>Everyone reacts to a good story.<\/strong><\/h2> <p>Storytel",
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"alt":"Make that storytelling a targeted audience with a precise purpose: to convert your audience members into customers.<\/p><p>There are a few reasons why smart business owners should stop stalling, put a blog on their sites, and start investing in credible marketing efforts for content.<\/p><h2><strong>1.<\/strong>&nbsp;<strong>Everyone reacts to a good story.",
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"original":"While it is an established fact that humans have a short reading span online, almost everyone will slow down for a beautifully told story or other creative content.<\/p> <p>That reminds me of the wisdom shared by&nbsp;<a href=\"http:\/\/www.nirmal.com.au\/\" rel=\"nofollow\" target=\"_blank\">Nirmal Gyanwali, a Sydney-based web design expert<\/a>, at the 2015 <a href=\"http:\/\/www.contentmarketingworld.com\/\"",
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"alt":"While it is a well-established fact that people have a short reading span online, nearly everyone will slow down for a beautifully told story or other creative content.<\/p><p>That reminds me of the wisdom shared by&nbsp;<a href=\"http:\/\/www.nirmal.com.au\/\"rel=\"nofollow\" target=\"_blank\">Nirmal Gyanwali, a web design expert from Sydney, at the 2015 href=\"http:\/\/www.contentmarketingworld.com\/\"",
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"original":"Stories are good bait.",
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"original":"[Listeners will]&nbsp;always bite.&rdquo;<\/p> <h2><strong>2.<\/strong>&nbsp;<strong>Everyone likes a storyteller.<\/strong><\/h2> <p>The one major reason I used to always like to go see Grandma as&nbsp;a kid was her stories.",
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"alt":"[Listeners will]&nbsp;always bite.&rdquo;<\/p><h2><strong>2.<\/strong>&nbsp;<strong>Everyone likes a storyteller.<\/strong><\/h2><p>One of the main reasons I always liked to see Grandma as her stories were her children.",
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"original":"She was such a great storyteller that I would sit&nbsp;for hours on end listening to her.",
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"original":"My point?",
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"original":"Everyone loves a good storyteller.<\/p> <p>Creative and engaging content increases your brand awareness and popularity.",
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"original":"And shares can be responsible for a major portion&nbsp;of the engagement you get.",
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"original":"When readers are used to seeing consistent shares and great content, your name sticks, along with information about the services you offer.",
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"original":"Oftentimes you become&nbsp;the first port of call when they need the type of services you offer.<\/p> <h2><strong>3.&nbsp;<\/strong><strong>Great storytellers can put you before the right audience.<\/strong><\/h2> <p>Consistently tell&nbsp;great dog stories, and you will get a lot of dog lovers and dog owners listening.",
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"alt":"Often you become the first call port when you need the type of services that you are offering.<\/p><h2><strong>3.<\/strong><strong>Great storytellers can put you in front of the right audience.<\/strong><\/h2> <p>Consistently tell you great stories about dogs, and you'll get lots of dog lovers and dog owners listening.",
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"original":"Similarly, content marketing is a great way to reach a targeted audience rather than a wide, unspecified crowd.<\/p> <p>It is also a great investment to invest in content marketing experts who know their salt, because it is one thing to do it versus&nbsp;do it well.&nbsp;<a href=\"https:\/\/www.revcontent.com\/\" rel=\"nofollow\" target=\"_blank\">Revcontent<\/a>,&nbsp;for instance, has&nbsp;revolutionized",
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"original":"&ldquo;Surprisingly, it&rsquo;s not always the sites you think of that have the best engagement,\" Lemp has said.",
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"alt":"\"Surprisingly, it's not always the sites that you think are most committed to,\" Lemp said.",
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"original":"\"We&rsquo;ve turned down media brands that aren&rsquo;t reaching our idea engagement level.<\/p> <p>\"People who are continually building a relationship with their users, a stronger user path, a larger user base -- people who are putting their users first:&nbsp;That&rsquo;s who we really see the best engagement from.&rdquo;<\/p> <h2><strong>4.<\/strong>&nbsp;<strong>A great story is cheape",
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"original":"But many people&nbsp;still prefer to go to the barbershop any time they want to hear a great story or get the latest news, probably because of the way that news will be delivered.<\/p> <p>I agree with <a href=\"https:\/\/thesearchengineoptimizationexpert.com\/denver-seo\/\" rel=\"nofollow\" target=\"_blank\">Chris Walker, a Denver-based SEO expert<\/a>.",
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"alt":"But many people still prefer to go to the barbershop whenever they want to hear a great story or get the latest news, probably because of how to deliver news.<\/p><p>I agree with <a href=\"https:\/\/thesearchengineoptimizationexpert.com\/denver-seo\/\"rel=\"nofollow\" target=\"_blank\">Chris Walker, a Denver-based SEO expert<\/a>.",
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"original":"He said, &ldquo;One of the most effective SEO strategies&nbsp;is content marketing.",
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"original":"However, great content marketing is not necessarily about the information you pass but how creatively you pass that information.&rdquo;<\/p> <p>Too many businesses are still resting on the&nbsp;oars of&nbsp;traditional branding&nbsp;and traditional good&nbsp;<a href=\"http:\/\/www.mystartupceo.com\/8-tips-develop-balanced-successful-global-marketing-strategy\/\" rel=\"nofollow\" target=\"_blank\">marketing",
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"original":"They view these as dependable,&nbsp;and content marketing as an add-on, should they ever need more engagement.<\/p> <p>And the fact is that content marketing is far cheaper and cost effective.",
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"original":"Rather than invest $1,000 in traditional branding, you could invest $500&nbsp;in great content and get twice the engagement and conversion level.<\/p> <h2><strong>5.<\/strong>&nbsp;<strong>Everyone can get hooked in to a great storyteller.<\/strong><\/h2> <p>Talk about customer loyalty and you'll see content marketing become the joker in the pool of marketing cards.",
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"original":"It personalizes your brand, especially if you consistently write in an aligned brand voice and bring a personal touch to your content.<\/p> <p>When customers grow attached to brands, they aren&rsquo;t becoming attached to a logo -- they&rsquo;re becoming attached to the people behind that logo.",
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